Acclaro

Tips for Tipping Around the World

Few customs demonstrate the importance and complexity of culture as much as the presentation of a tip. In some parts of the world, a tip is voluntary and shows genuine appreciation for a job well done. In other places, a tip may be a significant part of s... Read >

Say It With A Bouquet: The Localization of Flowers

The pleasure and perils of sending flowers across cultures There’s nothing like a bouquet of flowers to deliver a kind message to a friend, client or colleague. However, be careful when choosing the flowers, especially when sending them abroad or to so... Read >

Navigating Multilingual Websites: Finding the Right Landscape

Congratulations! A potential client has found your website. However, it’s in English and she happens to live in Portugal. How can she avoid the frustration of searching for information she can understand and find her way directly to the Portuguese version... Read >

Lessons from Ben & Jerry's: The Scoop on Multilingual Blogging

Here is a list of questions to help you decide if multilingual blogging is for you: Do you have a corporate blog in English? Is your website translated into other languages? Do many of your website visitors speak a language other than English? Are y... Read >

Around the World in 100 Words - Five Language Apps for the Business Traveler

If you're a business traveler and a frequent flyer to international destinations, you understand that English can take you many places, but it can't always get the job done. Learning a few phrases in the languages of your foreign business associates can m... Read >

Mastering Hidden Cultural Challenges in eLearning Localization

In taking eLearning to a foreign market, cultural differences can be just as tricky as translating the content into a new language. Some problems can hide in plain sight — obvious to locals, but invisible to outsiders. With training programs, it's cru... Read >

Translating Wine: Part One

Speaking the language of wine fluently requires a study of so many interesting disciplines such as biochemistry, gastronomy, linguistics, foreign languages, art, history and geography, to name a few. Add translation to this rich and complex culture and th... Read >

Cross-Cultural Marketing Success Stories

It's fairly easy (and very entertaining) to find examples of marketing translation errors, such as the emphatic but unsettling "Good luck!" billboard that greets passengers of a Central Asian airline. But what about brands that got it right and were able ... Read >

It's Back! It's Big! It's Better Than Ever! Eurovision Song Contest 2011!

They come from all over Europe, clad in Vegas- or Elton John-worthy finery, having made it through intense competitions in their home countries. The artists of Eurovision 2011 are here, and they are enthusiastically ready to entertain you with unforgettab... Read >

Mr. Manners Goes to China: Chinese Banquet Etiquette

Doing business in China, you may find yourself graciously invited to a dinner or banquet. Here are some pointers to help you understand the etiquette of sharing a meal with your Chinese counterparts. Giving up control Your host will order for you. ... Read >

The Five Best Reasons to Localize Your Website

You're doing everything right. You've built your website with care. You're pulling together a community via social media, blogging, and a well-planned email campaign. So, what else can you do to grow your business online? Your next step just might be t... Read >

How Wine Became Modern

Global wine culture is the dripping, whirling, pulsating heart of the sensorial exhibit "How Wine Became Modern" at the San Francisco Museum of Modern Art (MOMA). It has attracted a chic following of wine appreciators from around the world. The exhibit is... Read >

Software Localization Demystified

You're ready. You've settled on entering new global markets. You've internationalized your software. You've found a localization company that specializes in adapting software products to users whose language, habits and expectations may vastly differ ... Read >

Five Terrific Tips to Help Take Your Brand Global

Ready to take your brand from domestic to international markets? Whether you're setting out on an all-out global brand launch, or tailoring your efforts to a few well-chosen foreign language markets closer to home, your best first step is a well-thought-o... Read >

Egypt: The Arab World's Trendsetting Nation

As Egypt goes, so goes the Arab world: if that idea has lost some of its currency in recent years, Egypt’s latest revolution is proving its worth once again. By far the most populous Arab country, Egypt has long had a cultural influence that extends far b... Read >